Responsibilities :
- Set digital marketing strategies using all necessary tools (e.g. Website, emails, social media and blogs).
- Research products, services and current strategies to identify new opprtunities.
- Analyze web traffic metrics and suggest solutions to boost web presence.
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
- Build strong clients relationships through social media interaction.
- Keep up-to-date with our audience's preferances and proactively suggest new campaigns.
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure
brand consistency.
- Identify advertising needs.
- Establish best practices in digital marketing.
- Stay up-to-date with digital technologies developments.
Requirements:
- Bachelors degree in Marketing, Advertising or relevant field.
- At least 3 years experience in a marketing support role.
- Experience with digital marketing tactics.
- Strategic planning experience.
- Key understanding of data driven, relevant and personalized digital communications.
- Experience with database growth, email marketing, deliverability, personalized URLs, surveys, form, social media, print mail, marketing automation and campaign reporting.
- Strong presentation, written and verbal communication skills.
- Must be able to work with minimal direction.
- Results oriented with the ability to manage multiple priorities and deadlines.
- Strong prioritization or organization skills.
- Proven work experience as a Digital marketing strategist or Digital marketing manager.
- Demonstrable experience with SEO/SEM and CRM software.
- Experience implementing and optimizing Google Adwords campaigns.
- Solid knowledge of web analytics tools like Google Analytics.
- Hand on experience with online marketing tools and practices.
- Familiarity with web design and HTML.
- Excellent verbal and written communication skills.
- Strong analytics and project management skills.
- Excellent problem-solving skills and ability to multi task.
- Strong interpersonal communication skills.